Experience
Executive Integrated Content Producer/Owner, Perspective Content, LLC - Current
Offering integrated content production, post-production, business & talent management/negotiation, licensing, creative writing, strategy, research and consulting services. Specializing in leading a team of content creators to build video, social media, audio, design and animation content.
Producer, GTB, Dearborn, Michigan - 5/2023 - 1/2024
Contract Producer.
Producer, Doner, Southfield, Michigan - 8/2022 - 11/2022
Contract Producer.
Producer, VMLY&R, Dearborn, Michigan - 1/2022 - 5/2022
Contract Producer.
Producer, Makerhouse WW, Dearborn, Michigan - 2021
Contract Producer.
Producer, Framestore Pictures, Culver City, California - 2020 - 2021
Freelance Producer for CarFax. Business and talent management.
Producer, DONER, Southfield, Michigan - 2020
Contract Producer. Radio, digital, and broadcast assets.
Producer, Ludwig +, Bingham Farms, Michigan - 2020
Freelance Producer for Quicken Loans Campaign.
Producer, The Mars Agency, Southfield, Michigan - 2018 - 2020
Freelance Producer for the BJ’s Brewhouse broadcast and digital campaign. Producer for Big Y broadcast and content campaign. New business production scoping and consultation services.
Producer, MRM // McCann, Birmingham, Michigan - 2018 - 2019
Contract Producer for multiple video and digital content projects for General Motors and the Cleveland Clinic Children’s Clinic launch.
Researcher/Consultant, Valiant Pictures - 2018
Conducted research and consulting in the CPG space for a large industrial Canadian brewing company.
Executive Integrated Content Producer, Campbell Ewald, Detroit, Michigan - 2017
Senior Integrated Content Producer, Campbell Ewald, Warren & Detroit, Michigan - 2006 - 2015
Producer, Campbell Ewald, Warren, Michigan - 2000 - 2006
Responsible for managing all aspects of multiple integrated content productions: budgeting, scheduling, pre-production, vehicle procurement, production, still photography, and post-production. Assured content across all formats/media to be delivered properly, to high creative standards and on time. Bid and negotiated pricing with vendors. Always promoted a strategic, creative and collaborative environment. Mentored associate producers. Received cross-discipline training in interactive design, social strategy, media, agency growth, analytics, presentation skills and solutions planning. Supervised productions out of the country as well as live webcasts.
Manager, Content Studio, Campbell Ewald, Detroit, Michigan - 2016
Led internal production, post-production and studio engineering talent. Produced brand videos and content for RFP /RFQ requests. Constantly cultivated relationships with new contractors and vendors. Responsible for managing day-to-day freelance hiring, purchase orders, invoices and new vendor process. Maintained a deep database of freelance talent. Kept on top of industry trends and technology, i.e. Adobe Creative Cloud, Pro Tools, Avid, etc. Collaborated with other managers and departments.
Broadcast Production Intern, Young & Rubicam, Detroit, Michigan - 1999
Produced for the Lincoln/Mercury dealer accounts on a daily basis.
Editor/Cameraman/Sound Mixer, Northwest Video Production, Traverse City, Michigan - 1998
Responsibilities included creative editorial, camera work, sound mixing and motion graphics for commercials, industrials and boating/touring videos.
Intern, Michigan State Senate, Senator Diane Byrum, Lansing - 1996
Assigned special project of investigating and proposing a solution to a problem for the development of a course of action and drafting of a bill. Performed research, including consulting with other legislators and government agencies; drew conclusions, developed solutions, and composed comprehensive report detailing findings. Wrote and submitted press releases on recent Senate activities.
Education
Michigan State University - Bachelor of Arts, Interdisciplinary Studies in Humanities
Language studies - Spanish
Client History
AC Delco, Alltel, American Heart Association, Atlas Industries, Beaumont Hospital, Bissell, Big Y, BJ’s Restaurant & Brewhouse, Carfax, Carrier, Campbell Ewald, CDC, Chevrolet, Clean Up On Aisle 7, Cleveland Clinic, Conoco Phillips, Consumer’s Energy, Detroit Institute of Arts, The District, Doner, Edward Jones, Farmers Insurance, FCA/Chrysler, FCIC (USA.gov), Ford Motor Company, Ford Communications, Ford Pro, Ford Credit, Framestore, GM Corporate, H+K Strategies, Harley-Davidson Motorcycles, JBL Audio, Kaiser Permanente, Labatt Brewing, Lincoln Automotive, The Mars Agency, MRM//McCann, Medicare, MedStar Health, Michelin, Michigan Works!, National City Bank, National Fatherhood Initiative, Olympic Paints and Stains, OnStar, Ozone Music and Sound, Owens Corning, Progressive Auto Insurance, Quicken Loans, Remington, USAA, US Navy, US Postal Service, University of Michigan Health System and Valiant Pictures.
Past Highlights
• Awarded “Best of Show” at Adcraft’s D Show for the National Responsible Fatherhood Clearinghouse
• Awarded Digiday’s “Best User Generated Campaign”
• Production of 15 USPS “If it fits, it ships” spots which helped double Flat Rate Box revenue by $1Billion annually
• Produced branded content for General Motors which helped garner NBC’s Tonight Show its highest rating ever
• Production of 28-minute televised branded content program for Chevy Silverado
• Selected for corporate leadership initiative
• Selected as Employee of the Year
• Adweek “Top 10” Agency Holiday Cards