Experience
Executive Producer/Owner, Perspective Content, LLC – 2017-2021
Offering integrated content production, business & talent management/negotiation, post-production, strategy, licensing, research and consulting services. Specializing in leading a team of content creators to build video, social media, audio, design and animation content.
Producer, Framestore, Culver City, California - 2020-2021
Freelance Producer for CarFax. Business and talent management.
Producer, DONER, Southfield, Michigan - 2020
Freelance Production of radio, digital, and broadcast assets.
Producer, Ludwig +, Bingham Farms, Michigan - 2020
Freelance Producer.
Producer, The Mars Agency, Southfield, Michigan - 2018 - 2020
Freelance Producer. Business and talent management. New business production scoping and consultation services.
Producer, MRM // McCann, Birmingham, Michigan - 2018 - 2019
Freelance Producer for multiple video and digital content projects.
Researcher/Consultant, Valiant Pictures - 2018
Conducted research and consulting in the CPG space for a large industrial brewing company.
Manager, Content Studio, Campbell Ewald, Detroit, Michigan - 2016 - 2017
Led internal production, post-production and studio engineering talent. Produced brand videos and content for RFP /RFQ requests. Constantly cultivated relationships with new contractors and vendors. Responsible for managing day-to-day freelance hiring, purchase orders, invoices and new vendor process. Maintained a deep database of freelance talent. Kept on top of industry trends and technology, i.e. Adobe Creative Cloud, Pro Tools, Avid, etc. Collaborated with other managers and departments.
Executive Integrated Content Producer, Campbell Ewald, Detroit, Michigan - 2000 - 2016
Responsible for managing all aspects of multiple integrated content productions: budgeting, scheduling, pre-production, vehicle procurement, production, still photography, post-production and proper execution of creative. Assured all content across all formats/media to be delivered properly and on time. Bid and negotiated pricing with vendors. Always promoted a strategic, creative and collaborative environment. Mentored several associate producers. Received cross-discipline training in interactive design, social strategy, media, agency growth, analytics, presentation skills and solutions planning. Supervised productions out of the country as well as live webcasts.
Education
Michigan State University - Bachelor of Arts, Interdisciplinary Studies in Humanities - 1994-1998
Language studies - Spanish
Client History
AC Delco, Alltel, American Heart Association, Atlas Industries, Beaumont Hospital, Bissell, Big Y, BJ’s Restaurant & Brewhouse, Carfax, Carrier, Campbell Ewald, CDC, Chevrolet, Clean Up On Aisle 7, Cleveland Clinic, Conoco Phillips, Consumer’s Energy, Detroit Institute of Arts, The District, Edward Jones, Farmers Insurance, FCA/Chrysler, FCIC (USA.gov), GM Corporate, Kaiser Permanente, Labatt Brewing, Lincoln Automotive, The Mars Agency, MRM//McCann, Medicare, Michelin, Michigan Works!, National City Bank, National Fatherhood Initiative, Olympic Paints and Stains, OnStar, Ozone Music and Sound, Owens Corning, Progressive Auto Insurance, Quicken Loans, Remington, USAA, US Navy, US Postal Service, University of Michigan Health System and Valiant Pictures.
Past Highlights
• Awarded “Best of Show” at Adcraft’s D Show for the National Responsible Fatherhood Clearinghouse
• Awarded Digiday’s “Best User Generated Campaign”
• Produced of 15 USPS spots which helped double revenue by $1Billion annually
• Created a 17 min. branded content piece for General Motors which helped garner NBC’s Tonight Show its highest rating ever
• Production of 28-minute televised branded content program for Chevy Silverado
• Selected for corporate leadership initiative
• Selected as Employee of the Year
• Adweek “Top 10” Agency Holiday Cards
Info
Berkley, Michigan
matt@perspectivecontent.net
+1 248 342 1057